AI Insights · Timothy · March 2022
Top 5 Social Apps Performance on Android in Brazil: Q1 2022
In Q1 2022, the top 5 social apps on Android in Brazil showed varied trends in downloads, revenue, and active users. Data from Sensor Tower reveals detailed performance metrics.
The first quarter of 2022 saw significant activity among the top 5 social apps on the Android platform in Brazil. Based on data from Sensor Tower, here's a closer look at the performance metrics for Instagram, Helo - Humor and Social Trends, TikTok, zenly - your world, and Auxílio Brasil GovBR.
Instagram experienced a notable increase in weekly revenue, starting at approximately $2.8K in late December 2021 and peaking at around $8.5K by the end of January. Revenue saw a slight decline towards the end of the quarter, stabilizing at approximately $5.1K in March. Weekly downloads began at around 648K, dipped to 404K mid-January, and then recovered to 495K by the end of March. Active users remained relatively steady, fluctuating between 60M and 60.4M throughout the quarter.
Helo - Humor and Social Trends showed strong weekly download numbers, starting at around 570K and peaking at 609K in mid-February. Downloads decreased slightly towards the end of March, finishing at approximately 401K. Active users saw a steady increase, beginning at 1.4M and reaching 1.9M by the end of the quarter.
TikTok maintained a robust weekly revenue stream, with figures ranging from $92K to $119K. The highest revenue was recorded in early March at approximately $119K. Weekly downloads started at 581K, dipped to 335K mid-February, and then rose again to 455K by the end of March. Active users showed a consistent trend, staying around the 50M mark throughout the quarter.
zenly - your world saw significant growth in weekly downloads, starting at 40K in late December 2021 and peaking at 608K in mid-February. Downloads decreased towards the end of March, ending at approximately 315K. Active users increased steadily from 309K to 965K over the quarter.
Auxílio Brasil GovBR showed fluctuating weekly download numbers, with a high of 488K in mid-January. Downloads decreased to around 276K by the end of March. Active users increased from 1.6M at the end of December to a peak of 2.5M in mid-January, before stabilizing at around 2.2M by the end of March.
For more in-depth insights and data, visit Sensor Tower.
